Let's Define Some Basic Principals Of Direct Mail Marketing:
"When reading or having a conversation, the term "Direct Marketing" usually brings to mind "Printed Mail Advertisements".
This is rightly so; and yet the concept of Direct Marketing in its entierty encompasses mailers as a tool but the process of planning and implementing direct marketing is a much more broad subject than direct mail alone, we sincerely consider Marketing to be our Art. The "Art Of Marketing is a Passion for all of us at Vanzan, an art that encompasses Psychology, Expert writing, Graphic Design, Media Planning, Salesmanshiip, and even process inplementation with Analytics.
Establishing Direct Marketing Relationships In Business
Within this website we have two main goals, one, of course will be to get you to call one of our consultants @ 800 768-7571 to plan out and schedule a direct Mailer marketing campaign (notice our number is EVERYWHERE), but we are also here to share our collective knowledge of direct marketing including everything from new products, credit card debt mailers, and the specific techniques of the tried and true campaigns that we can base an entire campaign off of.
We are, of course an advertising firm and we more than likeley do want your business we cannot strictly pick up the phone and sell you a campaign, we need details to cusom create an audience, goals and a clear view of how we will achieve them together. Every business relationship we establish is important, we believe relationships and trust are everything.
So, Even if you do call with no plans to use our marketing services, we will help with a "Do it Yourself" campaign strategy which will include free reports and an analysis in your industry so that you can begin your marketging with some good solid numbers as a base. We also have plenty of niche mail pieces made up so if we have one in your industry we will not charge anything for it, simply ask if they will check the creatives for you when you call.
Now the good stuff - Response:
The Goal of the Direct Marketing Campaign is to successfully sell a product or service that consumers may not necessarily need, but are willing to buy. As such, it is a must for Marketing Campaigns to be developed so that the benefits of the product or service can be delivered in a Descriptive Manner that Clarifies the character and advantage of the offer.
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This is where Direct Marketing Mailing Lists come to light, and as you know, the list you use in your mailer can make or break the entire campaign. The Prospect should list all product/service benefits as illustrative facts that display to Distinguish Important facts with a clear call to action (or two).
The Three Main Types of Direct Marketing
- Concentrated Direct Marketing Mail - As the name implies, Concentrated Direct Marketing Maililngs are focused on a concentrated area of the market. If you are offering a product or service to the general consuming public - it may not necessarily be suitable for everyone. Consider how true that is when the offer is for a very specialized product or service. Here Concentrated Marketing which focuses solely on the niche market is the best choice as it is suitable for small-scale business entrepreneurs. The disadvantage of this type of Marketing is that it does not allow for expansion in the future
- Differentiated Direct Response Mail - This type of Marketing aims the product at a Specific Market. For example, particular brand of cleanser which can be practically used by everybody will be marketed to various age groups differently. The approach to selling the product will be different depending on the age group;but the product remains the same. This is a good Marketing idea with the one disadvantage, that it can be a costly type of campaign
- Undifferentiated Direct Mail Marketing - This is probably the most common type of Direct Marketing. In Undifferentiated Marketing, the Mail Campaign assumes that all Consumers are on the same wavelength. As such, there is a general approach to the advertising campaign and it is aimed at all market levels. The good thing about Undifferentiated Marketing is that the message will appeal to everyone and the campaign itself is easy to plan. However, since the Marketing used is not Targeted, results are not assured to a high percentage
Variety within the Whole of Marketing labors under distinct changes that are the lifeforce of Competition, Trends and Consumers.
Never doubt the advantage to speaking with an Experienced Marketing Consultant. Your Consulatant knows the Industry and it's audience to Previous Results of effective and ineffective Marketing Campaigns.
Take Five and Find Out How We Can Help - Call (800) 768-7571
For Targeted Financial Mailers - Think Response Mailers.